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Research papers

It works for us but does it work for them?

Researchers and marketing organisations are embracing online research communities. But what about the people that get marketed to; and researched? Are consumers, customers, citizens, people, us (you and me when we are not at work!) likely to...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Steve Cierpicki, Daniel Alexander, Lou Rubie, Stephanie Alchin, Ray Poynter
Companies: Colmar Brunton, Mars Wrigley
October 29, 2009
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Citation

Cierpicki, Alexander, Rubie, Alchin and Poynter (2009a, October 29). It works for us but does it work for them?. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/it-works-for-us-but-does-it-work-for-them-